Airtel is offering a Perplexity Pro AI subscription worth ₹17,000 absolutely free — one of the most compelling and unprecedented offers ever introduced by an Indian telecom provider.
In a bold step, Bharti Airtel has shack the ground through-out the telecom sector and stunned its massive user base by offering the Perplexity Pro AI annual subscription—valued at ₹17,000—completely free. This strategic partnership with US-based AI startup Perplexity positions Airtel at the forefront of India’s rapidly growing AI ecosystem, standing toe-to-toe with tech giants like OpenAI (ChatGPT) and Google (Gemini).
Airtel Enters the AI Race with a Game-Changing Offer
As the world embraces artificial intelligence, Airtel has seized the opportunity to integrate cutting-edge technology into its customer experience. The company has partnered with Perplexity, a next-gen AI-powered search and answer engine, to deliver premium AI access to its 360 million+ users across Mobile, Wi-Fi, and DTH platforms.
While Perplexity offers a free plan for casual users, the Pro version is built for professionals, researchers, and power users, offering expanded capabilities, smarter results, and access to advanced AI models—all now completely free for Airtel customers.
Company Overview – Bharti Airtel Limited
- Founded: July 7, 1995
- Headquarters: New Delhi, India
- Founder: Sunil Bharti Mittal
- Chairman: Sunil Bharti Mittal
- Managing Director & CEO (India & South Asia): Gopal Vittal
- Employees: ~17,000+ (as of 2023)
- Business Focus:
- Mobile & Fixed Line Services
- Broadband (Xstream Fiber)
- Direct-to-Home TV (Airtel Digital TV)
- Enterprise Solutions (Airtel Business)
- Data Centers (Nxtra by Airtel)
- Fintech (Airtel Payments Bank)
- Key Technologies: 5G, IoT, AI/ML, Cloud, Edge Computing
- Global Reach:
- Operations in 18 countries across Asia and Africa
- 360+ million customers in India (Mobile, Broadband, and DTH)
- Subsidiaries & Brands: Airtel Payments Bank, Nxtra Data, Wynk Music, Airtel Xstream, Airtel Black
- Stock Exchange Listings: BSE & NSE (Ticker: BHARTIARTL)
What Is Perplexity Pro and Why Does It Matter?
Perplexity AI functions as a robust AI assistant, much like ChatGPT or Google Gemini. It is designed to answer questions, summarize content, conduct research, analyze documents, and generate accurate responses using real-time data.
Company Overview – Perplexity AI
- Founded: August 2022
- Headquarters: San Francisco, California, USA
- Founders: Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski
- CEO: Aravind Srinivas
- Business Focus: AI-powered search, conversational AI, generative AI, knowledge assistance
- Flagship Product: Perplexity AI (Pro and Free versions) – A conversational answer engine using advanced AI models like GPT-4, Claude, etc.
- Key Differentiator: Real-time internet-connected search with cited sources and focused research abilities
- Funding: Raised over $100 million (as of 2024) from investors like Jeff Bezos, NVIDIA, NEA, IVP
- Global Reach: Serving users worldwide with both free and paid AI services
Key Features of Perplexity Pro (Now Free for Airtel Users):
- Access to advanced AI models (including GPT-4 and Claude)
- Unlimited Pro searches per day
- Enhanced research tools for deep analysis and planning
- Priority support and premium features
- File upload and multiple attachments for complex queries
- No usage restrictions, unlike the free tier
With a regular cost of around ₹17,000 per year, this free subscription is not just a benefit—it’s a powerful productivity upgrade.
How to Claim Your Free Perplexity Pro Subscription with Airtel
Airtel has made claiming this offer easy. Just follow these simple steps:
- Log in to the Airtel Thanks app
- Scroll to the “Subscriptions” section
- Tap “Claim Now” under the Perplexity Pro offer
- You’ll be redirected to a new page—click “Claim Now” again
- Enter your email ID and tap Proceed
- Verify the OTP sent to your email
- Your Perplexity Pro account will be activated, usable via web and the Perplexity app
Perplexity Free Plan vs Pro Plan: What’s the Difference?
| Feature | Free Plan | Perplexity Pro |
|---|---|---|
| Basic Searches | Unlimited | Unlimited |
| Pro Searches | 3/day | Unlimited |
| Advanced Research | 3/day | Unlimited |
| File Uploads | Limited (3/day) | 5 per Space |
| AI Model Access | Standard only | Access to GPT-4, Claude & more |
| Image Generation | Not available | Available |
| Priority Support | No | Yes |
| Search History | Limited | Full access |
Final Thoughts: Airtel’s AI Vision Takes Flight
By offering Perplexity Pro for free, Airtel is doing more than just rewarding its customers—it’s redefining the telecom landscape by fusing connectivity with artificial intelligence. This out-of-the-box move sets a new benchmark in the Indian telecom industry and could spark a wave of innovation among competitors.
