ZestMoney: A depth study of e-lender
ZestMoney was one of India’s most prominent fintech startups in the Buy Now, Pay Later (BNPL) and consumer credit space. Founded in 2015 by Lizzie Chapman, Priya Sharma, and Ashish…
BNPL (Buy Now Pay Later): A Game-Changer for Indian Millennials -2025
Introduction: The New Age of Credit in India India’s financial landscape is undergoing a silent revolution. For decades, credit cards were the go-to solution for instant financing, yet their penetration…
Digital Lending: The Engine of Financial Inclusion in India (An In-Depth, Clarified Explainer) 2025
Digital lending—the process of providing loans entirely through software, data, and APIs (Application Programming Interfaces)—has rapidly evolved from a niche experiment into a crucial piece of India's financial system. It…